Prime Magazine

Prime Magazine is the most read glossy magazine in the Indian Ocean region published monthly featuring Madagascar, its islands and the Indian Ocean.

Its distribution includes the Indian Ocean luxury travel destinations of the Seychelles, the Maldives, Mauritius, Reunion and Mayotte plus Comores, and internationally through the flight network of Air Madagascar as far as France and China.

Created by a top editorial team Prime magazine features original content including:

⦁ Destinations
⦁ Travel
⦁ Lifestyle
⦁ Fashion
⦁ Beauty
⦁ Health
⦁ Watersports
⦁ Action Adventures
⦁ Photography
⦁ Fauna and Flora
⦁ Culture

PRIME MAGAZINE AIMS TO ENLIGHTEN AND ENTERTAIN:

 
250,000 annual tourist visitors to Madagascar
550,000 annual international travellers to and from Madagascar
147,500 annual international passengers of Air Madagascar
330,400 annual regional passengers of Air Madagascar
74,100 annual national passengers of Air Madagascar
24 million living in Madagascar
The world, through online and physical global presence
Sources: The World Bank; Air Madagascar

 

PRIME MAGAZINE IS PUBLISHED:

In French and English
120 A4 pages in four-colour process
More than 10,000 copies with 80,000 readers per month
Internationally and nationally

Published monthly

Download the media pack here

Prime Magazine Online

Read Prime Magazine every month online, here:

Download the May '19 edition here

Download the April '19 edition here

Download the March '19 edition here

Download the February '19 edition here

Download the January '19 edition here

Download the December '18 edition here
Download the November '18 edition here
Download the October '18 edition here
Download the September '18 edition here
Download the August '18 edition here
Download the July '18 edition here
Download the June '18 edition here
Download the May '18 edition here
Download the April '18 edition here
Download the March '18 edition here
Download the February '18 edition here
Download the January '18 edition here
Download the December '17 edition here
Download the November '17 edition here
Download the October '17 edition here
Download the September '17 edition here
Download the August '17 edition here
Download the July '17 edition here
Download the June '17 edition here
Download the May '17 edition here
Download the April '17 edition here
Download the March '17 edition here
Download the February '17 edition here
Download the January '17 edition here
Download the December '16 edition here
Download the August '16 preview edition here

Distribution of 10,000+ copies monthly through

 

Madagascar regional distribution: 7,500 copies per month

1500 to the capital Antananarivo
600 (in each major city): Diego Suarez, Tamatave, Tulear and, also, Nosy Be
500 (in each city): Antalaha-Sambava, Antsirabe, Fianarantsoa, Fort Dauphin, Mahajanga, Morondova, Saint Marie
Documented by: Official Air Madagascar transport documents plus print invoices

At International hotspots: 500 copies per month

Madagascar Embassies and Consulates in France, Germany, Switzerland and China
All international tourist fairs where Madagascar is promoted
Documented by: Ministry of Tourism

On Air Madagascar international flights: 1.000 copies per month

147,500 international (from Paris etc) passengers carried annually by Air Madagascar,
An average of 12,000 passengers per month
Documented by: Air Madagascar

On Air Madagascar regional flights: 1,000 copies per month

330,400 passengers use Air Madagascar regional flights every year from South Africa and throughout the Indian Ocean including Reunion, Mauritius, the Comoros islands and Mayotte
An average of 27,000 passengers per month
Documented by: Air Madagascar

Onboard Air Madagascar national flights: 1,000 copies per month

74,100 national passengers of Air Madagascar during the year
(Flying to 20 domestic destinations including Fort Dauphin, Tolagnaro, and Toliara plus
major tourist destinations such as Antsiranana Diego-Suarez, Nosy Be and Sainte-Marie)
An average of 6,200 passengers per month
Documented by: Air Madagascar

Online Distribution: Prime Magazine is accessible from all over the world via

www.primemedia.international

Download the media pack here

Total readership of 80,000 per month

34,000 readers according to the recognised average of 4.5 readers per copy from national distribution
36,000 readers according to the average of 12 readers per copy, as stated by Air Madagascar
10,000+ readers online plus international hotspot distribution

 

The Air Madagascar in-flight readership

More than 80% of passengers read the magazines they find in the plane they travel on. The plane cabin provides a captive environment, where airline magazine advertising reaches the audience at a very receptive moment. In-flight titles have this huge advantage: There is nothing to disturb their readers. Therefore, the opportunity to promote your brand, your product or your service through in-flight magazine advertising is huge. And distribution to all seat classes means the magazine reaches a diverse audience between Economy and First class - all of them wealthy enough to travel by air and, therefore, having disposable income.
Source: Wikipedia; Nielsen Audio (formerly Arbitron)

The national distribution readership

The 12 key destinations where Prime Magazines is distributed (see: Distribution) all represent the key economic and tourist destinations of Madagascar. The distribution points of the magazine have been chosen so that the issues reach the largest number of readers. Places regularly frequented by people with a certain level of purchasing power will be prioritised, namely the best hotels, restaurants, cafes and through social centres such as golf courses, health resorts and spas, airport lounges and business hubs. The demographics of this readership represent a gross national income well above the average with Prime Magazine focusing on the broadest of the adult population, from 25 to 54 years and 50:50 male and female.
Source: http://www.indexmundi.com/madagascar/age_structure.html

Official Partners

 

 

Contact Prime Magazine

Madagascar

Published by

Prime Media SARL
Villa Chrisna Tsimaramara Nosy-Be

 

Director

Tobias Prestel & Samsidine Adolphe

 

Adresse Antananarivo

Apartment 32, En Face Hôtel la RibaudiÈre
Làlana Paul Dussac, Analakely Sud

 

Contact

+261 32 05 09 289 (Madagascar)
+20 3397 1398 (London)

welcome@primemedia.international

 

Contact Editorial

edito@primemedia.international

 

Contact Design

design@primemedia.international

 

Printer

Nouvelle Imprimerie des Arts Graphiques since 1949
Antanimena - Antananarivo - Madagascar
Printed in batches of 10,000 copies each

 

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