Prime Magazine

Madagascar’s prime publication dedicated to showing the true beauty of the big island:

Madagascar’s culture and destinations; informing residents and visitors alike.

 

Content is useful information on:

All Destinations in Madagascar
Culture: Art, Crafts, Dance, Fashion, Food, Music, People
International Destinations

Magazine purpose is to inform and entertain:

250,000 annual tourist visitors to Madagascar
550,000 annual international travellers to and from Madagascar
147,500 annual international passengers of Air Madagascar
330,400 annual regional passengers of Air Madagascar
74,100 annual national passengers of Air Madagascar
24 million living in Madagascar
The world, through online and physical global presence
Sources: The World Bank; Air Madagascar

The Magazine is published:

Bi-lingual French + English
120 pages of A4 format in 4 colours
10.000+ copies = 80.000 readers monthly
National plus International

Published monthly

Download the media pack here

Read the Magazine Online

Madagascar’s prime publication dedicated to showing the true beauty of the big island:

Madagascar’s culture and destinations; informing residents and visitors alike.

Content is useful information on

All Destinations in Madagascar
Culture: Art, Crafts, Dance, Fashion, Food, Music, People
International Destinations

Read the Magazine online, here:

Download the November '18 edition here

Download the October '18 edition here

Download the September '18 edition here

Download the August '18 edition here

Download the July '18 edition here

Download the June '18 edition here

Download the May '18 edition here

Download the April '18 edition here

Download the March '18 edition here

Download the February '18 edition here

Download the January '18 edition here

Download the December '17 edition here

Download the November '17 edition here

Download the October '17 edition here

Download the September '17 edition here

Download the August '17 edition here

Download the July '17 edition here

Download the June '17 edition here

Download the May '17 edition here

Download the April '17 edition here

Download the March '17 edition here

Download the February '17 edition here

Download the January '17 edition here

Download the December '16 edition here

Download the August '16 preview edition here

Distribution of 10,000+ copies monthly through

 

Madagascar regional distribution: 7,500 copies monthly

1500 in Antananarivo
600 each in: Diego Suarez, Nosy Be, Tamatave, Tulear
500 each in: Antalaha-Sambava, Antsirabe, Fianarantsoa, Fort Dauphin, Mahajanga, Morondova, Saint Marie
Documented by: Official Air Madagascar transport documents plus print invoices

International hotspots distribution: 500 copies monthly

Madagascar Embassies and Consulates as in France, Germany, Switzerland or China
All international tourist fairs where Madagascar is promoted
Documented by: Ministry of Tourism

Air Madagascar international in-flight distribution: 1.000 copies monthly

147,500 yearly international (Paris etc.) passengers of Air Madagascar,
An average of 12,000 passengers monthly
Documented by: Air Madagascar

Air Madagascar regional in-flight distribution: 1,000 copies monthly

330,400 yearly regional passengers of Air Madagascar
(Reunion, Mauritius, the Comoros islands, South Africa and Mayotte)
An average of 27,000 passengers monthly
Documented by: Air Madagascar

Air Madagascar national in-flight distribution: 1,000 copies monthly

74,100 yearly national passengers of Air Madagascar
(Twenty domestic destinations such as Fort Dauphin, Tolagnaro, or Toliara and
major tourist destinations such as Antsiranana Diego-Suarez, Nosy Be or Sainte-Marie)
An average of 6,200 passengers per month
Documented by: Air Madagascar

Distribution online: Magazine accessible from all over the world at

www.primemedia.international

Download the media pack here

The total readership is 80,000 per month

34,000 readers from classic factor of x4.5 per copy, from national distribution
36,000 readers from typical factor x12 per copy, as in-flight magazine Air Madagascar
10,000+ readers from online readership plus international hotspot distribution

 

The Air Madagascar inflight readership

More than 80% of passengers read the magazines they find in the airplane they travel with. The airplane cabin provides a captive environment, where airline magazine advertising reaches the audience at a very receptive moment. In-flight titles have this huge advantage: There is nothing to disturb them. Therefore, the opportunity to promote your brand, your product or your service through Inflight magazine advertising is huge. And distribution to all seat classes reaches a diverse audience between Economy and First class - all of them wealthy enough to travel by air = having disposable income.
Source: Wikipedia; Nielsen Audio (formerly Arbitron)

The national distribution readership

The 12 key destinations where prime magazines are distributed (see: Distribution) represent all of Madagascar’s key economic plus key touristic destinations. Exact distribution points are not "nightlife" instead places where the affluent gather (overall, half residents and half visitors): Madagascar’s top restaurants, cafés and hotels, plus social and business hubs such as golf courses, airport lounges and business centers. Demography of the readership shows GNI way above average, and prime magazine targets the largest group of the adult population, being 25 to 54 years and half male, half female.
Source: http://www.indexmundi.com/madagascar/age_structure.html

Official Partners

 

 

Contact Prime Magazine

Madagascar

Published by

Prime Media SARL
Villa Chrisna Tsimaramara Nosy-Be

 

Director

Tobias Prestel & Samsidine Adolphe

 

Adresse Antananarivo

Apartment 32, En Face Hôtel la RibaudiÈre
Làlana Paul Dussac, Analakely Sud

 

Contact

+261 32 05 09 289 (Madagascar)
+20 3397 1398 (London)

welcome@primemedia.international

 

Contact Editorial

edito@primemedia.international

 

Contact Design

design@primemedia.international

 

Printer

Nouvelle Imprimerie des Arts Graphiques since 1949
Antanimena - Antananarivo - Madagascar
Printed in batches of 10,000 copies each

 

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